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Everything Comes Full Circle For Peak/Fireice Pro Payne

XXII - 5/17/2013

Multi-time world champion drag racer Jay Payne brings his PEAK/FireIce Ford Mustang team back to where it all started for this weekend's NHRA Kansas Nationals at Heartland Park Topeka.

Payne and FireIce began their marketing partnership in Topeka five years ago, and the relationship has proved fruitful for both sides.

"I'm certainly appreciative of what Michael (Cordani, CEO of FireIce's parent company, GelTech Solutions) has done for us the last five years," Payne said. "Without him, we wouldn't be able to race, plain and simple. But Michael is more than a sponsor to us; he's a friend. We'll do our best to try to win one for him this weekend.

"We're also looking forward to reuniting with some old friends that work for the Topeka Fire Department and other surrounding firehouses and we hope to make some new friends as well. Our pit usually becomes the gathering place for first responders from the area because they love seeing the racecar and having something to root for."

Payne has one victory this season, scored at the Division 7 event at The Strip at Las Vegas Motor Speedway. He currently sits sixth in the national points standings in the competitive Top Alcohol Funny Car class and is coming off a semifinal appearance in his most recent race in Houston.

"Topeka is where our relationship with Jay started five years ago," Cordani said. "He's become such a big part of our marketing efforts, and we've become close friends, too. He's also a favorite among our nation's 1.1 million firefighters, and we appreciate his support of FireIce and firefighters across the country and around the world."

Payne and FireIce continue to support the Leary Firefighters Foundation (, Angel Faces ( and the National Fallen Firefighters Foundation ( by bringing recognition to the groups through the race team and NHRA.

GelTech Solutions creates innovative, Earth-friendly, cost-effective products that help industry, agriculture, and the general public achieve environmental and safety goals such as water conservation and protecting lives, homes and property from fires. All the products currently marketed by GelTech Solutions, Inc. were created for the Company by inventor and chief technology officer, Peter Cordani.

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