JUPITER, Fla., Dec 21, 2011 (GLOBE NEWSWIRE) -- GelTech Solutions, Inc. (OTCBB: GLTC), creators of FireIce, a revolutionary water enhancing fire suppressant that has the potential to change current firefighting techniques globally, launched a new and improved website today that has been designed with the consumer in mind, focusing on ease of use search engine optimization and enhanced resources to improve total customer experience.

"We are very excited to go live with our site,” stated Michael Cordani, chief executive officer, GelTech Solutions. “We have been working closely with our vendor to optimize our search relevance in our key target markets.  Organic search results are important for any organization and with this launch, we believe it is now easier for potential customers to learn more about GelTech’s suite of products.”

Joseph Ingarra, president, GelTech Solutions, stated, “The crisp clean look to the new site is much more fluid and features improved navigation.  We made it a point to ensure all of our multimedia content was easy to find and simple to view.  Our products are very visual in nature and with the new website this message is instantly conveyed to the viewer. In addition to making the site easier to navigate and browse, we have improved our e-commerce portal to the site which allows visitors the opportunity to purchase any of our products, whether it’s Soil2O for their home garden or FireIce products to protect their home against an impending wildfire.”

To view the new website, please visit: http://www.GelTechSolutions.com

Join our FireIce fan base at: http://www.facebook.com/FireIce911

About GelTech Solutions, Inc.

GelTech Solutions creates innovative, Earth-friendly, cost-effective products that help industry, agriculture, and the general public accomplish environmental and safety goals, such as water conservation and the protection of lives, homes, and property from fires.

FireIce® is a patent pending fire suppressant used for direct attack of fires as well as a medium term retardant for structure protection. FireIce can be used in all types of apparatus; fire extinguishers, pumper trucks, aerial units for wildfires and home defense units for personal home protection.

GelTech also markets Soil2O™ which is both a non-toxic soil conditioner and a dust abatement product. Soil2O "Dust Control"™  products and solutions stop all types of particulate matter from entering the air and water, solving even the most stubborn dust control problems. Soil2O Granular and Topical blends don’t just reduce  water consumption, they promote healthy root development in plants and lawns and generate faster seed germination by keeping nutrients at the root level longer.

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Source: GelTech Solutions, Inc