GelTech's FireIce Featured Throughout Western States

GelTech to Launch Marketing Blitz in LA Area for Home Defense Unit

JUPITER, Fla., May 4, 2011 (GLOBE NEWSWIRE) -- GelTech Solutions, Inc. (OTCBB:GLTC), creators of FireIce, a revolutionary water enhancing fire suppressant that has the potential to change current firefighting techniques globally, today announced that it is launching a marketing campaign for its Home Defense Unit featuring approximately 4,000 television commercials on channels: CNN, CNBC World, Fox News, Fox Business, HGTV, HLN Network, MSNBC and CNBC, the leading business channel.   The advertising campaign will coincide with the Los Angeles County Fire Service Day on Saturday, May 14th. Mr. Peter Cordani, inventor and Chief Technology Officer of GelTech, will head a team demonstrating FireIce and its ability to protect homes from deadly wildfires.

Each year, Los Angeles County hosts a Fire Service Day which showcases its fire departments for the public. This year, GelTech's FireIce will be featured through various demonstrations directed at both fire department use as well as the Home Defense Unit which is for consumer use. Dozens of fire departments are expected to be in attendance along with over 10,000 people from all over California. The event begins at 10:00am PT at Station 129, 42110 6th Street, West Lancaster, CA 93534.

Mr. Cordani was also featured on Denver's NBC affiliate 9 News and Colorado Spring's Fox 21 News on Wednesday, May 3rd. Colorado has recently been ravaged by wildfires.

Joseph Ingarra, President of GelTech, stated, "We are excited at the national attention FireIce has received since being approved on the U.S. Forest Service Qualified Products List." Mr. Ingarra added that, "It is events like this in California that give us the platform to sell our consumer product along with educating large and small fire departments. It's a win – win scenario for us."

About GelTech Solutions:

GelTech Solutions creates innovative, Earth-friendly, cost-effective products that help industry, agriculture, and the general public accomplish environmental and safety goals, such as water conservation and the protection of lives, homes, and property from fires.

FireIce® is a patent pending fire suppressant used for direct attack of fires as well as a medium term retardant for structure protection. FireIce can be used in all types of apparatus; fire extinguishers, pumper trucks, aerial units for wildfires and Home Defense Units for personal home protection.

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CONTACT:  Ross DiMaggio
          DRC Partners, LLC
          (609) 718-0777